Up The Creek
client
Up The Creek
Services
Social Media Content Creation, Influencer Campaign, Professional Photography
year
2024
Objective
- Up The Creek is a music festival hosted in South Africa providing focused on good times and rock n' roll. The client tasked our team to come up with a social media strategy to attract a younger audience to their festival, and to highlight the brands and vendors at the event.
Requirements
- A social media campaign to increase brand awareness and interest for people aged between 20 - 34, living in Johannesburg, Durban, or Cape Town
- To increase brand awareness of the vendors and sponsors of the festival
- To capture professional content that is optimised for TikTok & Instagram
- To collaborate with a local influencer with the required target audience
Services
- Social Media Content Creation
- Influencer Campaign Management
- Professional Photography and Editing
Creative Process
- The requirement from the client was to attract a younger audience, hence we knew our campaign needed to be hip, fresh, and engaging to promote the fun and festivities of the brand. We storyboarded an idea for the campaign, and then worked with the client during the festival to film a social media video that highlighted a youthful appeal.
Results
- 20k organic views
- 100+ organic followers in the targeted age range
- 20+ Professional drone photos of the event
Testimonial
"We worked with Harrison on a social media campaign to promote our festival Up The Creek and to attract a new, younger audience to the event. Harrison was organised, super easy to work with and went the extra mile to create the content and strategy for our campaign. We’re happy with the results of the campaign as well as some of the brands he profiled for us and we look forward to welcoming him back again next year.” - Damon Forbes, Event Owner & Organiser, Up The Creek
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