Solace

Our Creative Process

• Strategy and Planning: We met with Solace to understand their requirements including budget, timeline, brand direction, desired media reach, platforms, and target audience demographic.
• Marketing Strategy: A full marketing campaign was developed outlining the strategy and storyline to promote the new cabins. The strategic direction included which social media platforms would be used, what content would be created to target their audience online, and the expected date of completion.
• Execution: Our team filmed the campaign which included professional drone videography, photography, and social media cabin content of the cabin.
• Post-Production: We undertook to professionally edit, color grade, and add music to the content.
• Review & Feedback: All changes to styling, shots, and colors were made.
• Publishing: The content was published on time as per the marketing plan with the client in collaboration to increase media engagement and reach.
• Campaign Performance: We evaluated the success of the campaign assessing overall media engagement, cost-per-client acquired, average increasing in bookings, and return on investment.

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Results

• Over 30k organic content views
• 500+ new brand followers
• An increase in booked nights by 23% for the promoted cabins over the campaign date range

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Testimonial

• "The AE teams' footage effortlessly captured the tranquil essence of our retreat with high-performing content. They were dedicated to perfection and collaborating with them was an absolute pleasure. Their strategic direction, content creation skills and media strategy have undeniably helped us secure more bookings for our cabin. We're genuinely thankful for working with the AE team and look forward to more collaborations in the future." - Jaryn Goelst, Head of Media, Solace Eco-Cabins