Orial Outdoor

client

Orial Outdoor

Services

Social Media Strategy, Content Creation, Influencer Collaboration

year

2024

Organise and collaborate on an influencer marketing campaign to promote Orial Outdoor's new line of waterproof backpacks and flasks.

‍

Increase brand exposure in the Cape Town & Johannesburg markets targeting youthful South Africans interested in the outdoors
Increase sales of the backpack
Increase sales of the flask

‍

‍

We started by clarifying the exact target persona Orial Outdoor was looking to reach: how old they were, where they lived, what their interests were, which social media platforms are they on, and which influencers they followed. We then scripted, filmed, edited and produced an organic show-reel promoting the backpack and flask in the location of the target audience, which garnered over 100k organic views, the highest ever for Orial Outdoor.

‍

‍

"The Acquisition Engine media team has been an incredible asset to our brand, Orial Outdoor. Their ability to create engaging and organic content around a targeted strategy has proven invaluable. From captivating videos to stunning images, their work tells our brand's story with precision. What truly sets them apart is their talent for reaching a specific audience organically, contributing significantly to our brand's growth. If you're seeking a creative agency, they're the perfect choice. We're grateful for their partnership and look forward to more successful collaborations." - Dean Logan, Founder & CEO, Orial Outdoor