Jimmy's Car Hire
client
Jimmy's Car Hire
Services
Content Creation, Social Media Strategy, Influencer Collaboration
year
2023
Objective
- Jimmy's Car Hire is a boutique car rental agency in Cape Town, providing short and long-term leases of their mini-SUV's. The client approached us to design a social media campaign to promote their new vehicle range, and establish brand presence with young and adventurous traveler's visiting Cape Town.
Requirements
- Increase brand awareness and exposure in the Cape Town area within the specific demographic
- Increase rentals of the new vehicle range
Services
- Instagram Social Media campaign
- Local Influencer collaboration
- Content Creation including drone and 360 camera
- Professional Photography & Editing
Creative Process
- An evaluation of the current audience interests and demographic traits were identified, before scripting and planning an influencer collaboration to promote the vehicles. The shoot was planned and executed with a professional drone, photography, and videography cameras and included the use of a 360' camera to capture a specific shot. The footage was then edited, color graded, approved by the client and published in collaboration with their audience.
Results
- 7.5k organic views for the brand in the local market
- +150 organic followers
- 20 professional photos created
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Bubbadue
Go-To-Market Consulting, Revenue Scaling
Up The Creek
Social Media Content Creation, Influencer Campaign, Professional Photography
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