Hi-Tec

client

Hi-Tec

Services

Professional Photography, Social Media Content Creation

year

2024

Objective

  • Hi-Tec is a South African outdoors and lifestyle brand. The client approached us to create a social media campaign to promote their new waterproof hiking boot in South Africa. Their target audience requirement was men, aged 19 - 29 who were interested in the outdoors, and looking for a shoe that could handle any condition on or off the trail.

Requirements

  • Develop a social media strategy to promote the new waterproof hiking boot to the target audience
  • Optimise and edit the content for engagement on Instagram and TikTok
  • Capture professional footage of the boot for the brand account
  • Organise and manage an Influencer campaign in parallel for the Influencer to post

Services

  • Social Media Strategy
  • Social Media Content Creation
  • Professional Photography, Videography, and Editing
  • Influencer Campaign Management

Creative Process

  • Given the requirements to increase brand awareness of the boot, a dual-campaign was undertaken to create branded content as well as work with a local influencer to leverage their audience. The storylines were created, and the content was filmed and edited in two locations. Upon client approval the campaign was released with the relevant tracking links to determine the increase in sales of the waterproof boots.

Results

  • 11k+ organic views
  • +15% increase in brand reach across Instagram
  • 18 pairs of waterproof boots sold
  • 20+¬†professional photos and branded content

Testimonial

  • "I had the pleasure of working with Harrison and his team on a recent project, and they conducted themselves in an extremely professional manner. Throughout the project, they demonstrated a keen thoroughness and a deep understanding of the product and were able to conceptualise into engaging and visually appealing content. I would highly recommend his team to anyone in need of high-quality, engaging content for their brand." - Casey Crow, Brand Co-Ordinator, Hi-Tec

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Bubbadue

Go-To-Market Consulting, Revenue Scaling

Up The Creek

Social Media Content Creation, Influencer Campaign, Professional Photography

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